I've spent more than a decade in post-production, cutting films and working with story in the edit bay, where you see exactly what works and what doesn't.
That's where I started noticing the gaps.
The problem with most story structure methods?
They give you containers, not criteria. They tell you "put the inciting incident on page 10" without explaining why it goes there or what makes it actually work. They're paint-by-numbers systems that treat stories like assembly lines.
I built Tale Spinning because I needed something better; a method that explains the principles behind structure, not just the positions. Something that works across genres and mediums. Something you can actually think with, not just follow.
Tale Spinning is built on a simple insight:
Plot and character arc aren't separate. Moral transformation is the structure. When you understand that, outlining stops feeling like guesswork.
This method grew out of my own need for clarity. I've taken apart hundreds of films and stories to see not just how they work, but why they work. Tale Spinning is the system that resulted.
If you want storytelling that's clearer, more satisfying, and actually fun to work with, you're in the right place.
Ready to dig in? Start here.